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27 Mar 2022

Content consumption in India changing rapidly due to short video apps

The short video apps space is chockfull with highly creative content, and today 7.2 out of 10 smartphone users have at least one short-video app. More than 50 million Indians use short video apps to browse short videos. These short video applications are encouraged by the Z Generation and Millennials.

28 Apr 2018

65% of video consumption in rural India: Smriti Irani

Smriti Irani said that an average Indian spends 200 minutes a day on mobile apps and 65 percent of video consumption in the country is from rural areas.

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