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The Big Billion Days News

05 Oct 2021

Flipkart set to lead smartphone, fashion shopping in festive season

Driven by consumers in tier 2 and 3 cities, online retailers in India are set to generate about $9.2 billion in sales during the 2021 festive month. Around 75 million online buyers are set to participate during this festive season, of which 50 million will come from tier-2 cities and beyond. Flipkart said it saw a 40 per cent growth in early access for Flipkart Plus customers as compared to last year, as flipkart kicked off 8th edition of 'The Big Billion Days' (TBBD) festive sales.

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