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28 Jul 2016

Pokemon Go now influencing baby names in US!

It won't be long before people invite you over to meet their baby 'Pikachu' as parents in the US are increasingly naming their children after characters from Pokemon Go, according to new data.

14 Jul 2016

Pokémon Go: The next big marketing tool for brand retailers

Pokémon Go, a mobile game that has rocketed to the top of Apple and Android app stores in record time, looks set to challenge young internet companies which specialise in increasing foot traffic for small businesses and may end up playing a role in major brands’ marketing, according to industry experts.

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