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EMarketer News
Facebook
12 Feb 2018
Less-cool Facebook losing youth at fast pace: Survey
According to the report, it said that Snapchat is drawing youths away from Facebook at a quicker clip than Facebook-owned Instagram.
Snapchat
22 Aug 2017
Snapchat may overtake Facebook in the US
Photo-sharing app Snapchat is expected to overtake Facebook for the first time in the US, as the user growth of Facebook will slow among teens and adults, market research firm eMarketer has said.
Facebook
24 Sep 2015
How much does your Facebook account earn?
Do you know what is your worth on Facebook? About $13 -- according to an analysis of the social networking site`s ad revenues this year.
Instagram
27 Aug 2015
Facebook's Instagram adds new photo sizes to keep users, attract ads
Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat.
India tablet
25 Jan 2015
Indian tablet users may reach 40 mn in 2015
Among the fastest growing tablet markets in the world, India is expected to see over 40 million users of the smart device this year, although the popularity of phablets may restrict that growth, research firm eMarketer said.
eCommerce
07 Jan 2015
eCommerce sales in India to touch $7.69 bn in 2015: eMarketer
The country had witnessed retail eCommerce sales of USD 5.3 billion last year, according to eMarketer estimates of digital and brick-and-mortar retail sales around the world.
Smartphones
22 Dec 2014
India to be second largest smartphone market by 2016: eMarketer
India will surpass the US as the second largest market for smartphones globally by 2016, helped by device makers offering affordable handsets, research firm eMarketer said.
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