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Elon Musk-owned Company
13 Feb 2024
Elon Musk-owned X Will Allow Advertisers To Only Run Ads On Selected Profiles
The company asserted that it will soon add the ability to serve ads to individual creators' profiles, eliminating the chance of an ad appearing next to a controversial post.
Facebook
26 May 2016
Facebook to shut down its desktop ad exchange 'FBX'
Facebook's FBX was launched back in 2012 as a retargeting tool for desktop.
Facebook
11 Feb 2016
Facebook introduces auto captioning for video ads
The new tool generates captions for video ads and delivers them to the advertiser within the ad creation tool to review, edit and save to their video ad.
Twitter
12 Jan 2016
Twitter may help brands through users' tweets
According to a Monday report from Digiday, participating advertisers would be able to cut through the online noise and with the help of Twitter they can find positive conversations about their products.
Facebook
28 Aug 2014
Facebook rolls out 'bandwidth targeting' for advertisers
Social networking giant Facebook has rolled out a new 'bandwidth targeting' feature globally for advertisers to help them reach people based on the type of network.
Advertisers
08 Aug 2014
Twitter offers new advertising options
Advertisers now get to choose from what Twitter describes as objective-based campaigns.
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