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11 Jun 2022

Centre makes ‘material connection’ disclosure must for celebrity endorsers

Material disclosures means any relationship that materially affects the weight or credibility of any endorsement. Violation of these guidelines will attract a penalty of Rs 10 lakh for first offence.

15 Feb 2022

Ad spends growth to slip to Rs 1.08 lakh cr in 2022; digital set to pip TV

Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021. Television, the traditional favourite, is set to witness a 15 per cent growth in spends on the medium to Rs 42,388 crore, the report said.

22 Apr 2016

Buy video ads in TV-like fashion on Facebook

Facebook said that broadcast advertisers should consider various factors when implementing TV ads on its mobile News Feed.

Internet advertising

22 Jun 2015

Internet advertising to drive global ad spend

It defines global spending as spending across the 12 biggest advertising markets worldwide.

20 Jul 2014

Facebook to challenge Amazon soon?

Facebook is testing a new feature designed to let users buy products directly from ads and posts on its news feed.

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