NewsPhotos YouTube's big blow to TikTok: Here’s how it will challenge with Shorts

YouTube's big blow to TikTok: Here’s how it will challenge with Shorts

The sudden upsurge in the growing numbers of TikTok users amid pandemic has pushed other companies on the edges and they are leaving no stone unturned to restrategise and come up with similar products. To name it, Instagram launched Reels and Snapchat introduced Spotlight and now YouTube has followed the same path and launched Shorts.

Zee Media Bureau|

Updated:Feb 18, 2021, 06:50 PM IST

YouTube Shorts

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In a blog post, the company said that Shorts helps users create and upload 15-second videos which is the average length of a video on ByteDance Ltd.’s TikTok.

YouTube Shorts in India

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In India, YouTube has been testing the feature since September and the videos are now being watched more than 3.5 billion times a day in the country.

YouTube

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Touted to be the largest video site, YouTube is the easiest tool for an amateur filmmaker, comedian or musician to make a good amount of money.

YouTube Tools

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YouTube also revealed that it is coming up with new tools for creators to make money from their fans, including an applause feature, akin to a digital tip jar, and a new commerce plan.

YouTube Diversification

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YouTube is also looking to diversify its business and reduce its reliance on ads, including selling memberships, asking fans for tips and selling T-shirts and other merchandise.