Black Friday sale kicks off; massive discounts thrown on products

Zee Media Bureau

Black Friday shopping has kick started, thereby setting the tone for the rest of the holiday season.

Also read: Black Friday: 5 Indian online sites offering massive discounts

Also read: What is Black Friday sale and how it benefits you

Globally, Shopping streets, out-of-town malls and websites are awash with discounted goods on Friday as shoppers chase "Black Friday" deals in a spending frenzy expected to top last year's record level.

Also read: eBay 'Black Friday' massive sale begins; grab all you can

The hugely popular American phenomenon of Black Friday brings retailers across the United States to offer discounts to lure bargain-hunters.

While Black Friday is not always a strong forecaster of holiday spending, last year reports of poor Black Friday spending were followed by deeper discounting and a rush of buying in the week before Christmas.

Also read: eBay 'Black Friday' sale: Deal details you must know

The shopping season spanning November and December is crucial for many retailers because the two months can account for anywhere from 20 to 40 percent of their annual sales.