ZEE Entertainment announces the launch of ZEE5 ORIGINALS on its digital entertainment platform

Mumbai: ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, on Monday announced the launch of ZEE5 ORIGINALS. Spearheaded by Amit Goenka, CEO - Zee International and Z5 Global, ZEE5 ORIGINALS marks ZEE5’s foray into the original content space, making it the biggest content hub in India. 
 
With 20 Originals by the end of April 2018, ZEE5 ORIGINALS, a holistic mix of web-series and short films, strives to create an immersive experience for audiences with its potent content offerings across 6 languages - Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali. The streaming of ZEE5 ORIGINALS instills ZEE5’s supremacy in creating a multi-lingual experience, with content across 7 genres - Thriller, Drama, Action, Comedy, Satire, Biopics and Reality.
 
Every month, the OTT platform will further strengthen its pipeline of offerings with one new web series in each of the aforementioned languages and one new short film. By the end of March 2019, ZEE5 will host over 90+ original shows.

This Spring, ZEE5 ORIGINALS will feature 20 Originals - a mix of web-series and short films - in 6 languages. This includes 9 Hindi web-series (Karenjit Kaur, Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5, The Story, The Big Cover Up, Dhatt Teri Ki) and 3 Hindi short films (Mehmaan, Tamashree, Sone Bhi Do Yaaron). For the users looking for a lingual experience, ZEE5 is launching 2 Marathi web-series (Liftman, Horn OK Please), 2 Telugu web-series (Nanna Koochi, Chitram Vichatram), 2 Tamil web-series (Kallachirippu, America Mappillai), 1 Malayalam web-series (Utsaha Ithihasam) and 1 Bengali movie (Aranya Deb).

"With the launch of ZEE5 ORIGINALS, we are set to take the reach of ZEE5 to the next level with an unparalleled depth of content offerings. Our aim, with ZEE5, is to present thought-provoking and relatable content which stirs emotions, triggers conversations and leaves the viewers feeling entertained and refreshed. Using our expertise as a global content company, ZEE5 ORIGINALS will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice. ZEE5’s technologically superior interface, be it voice search, progressive web app experience, content download options, multi-CDN strategy for an optimized video viewing experience, and multi-platform support have set it apart in the industry, making way for a ‘glocal’ content consumption shift amongst consumers,” said Amit Goenka, CEO, ZEE International and Z5 Global. 

VIDEO: @AmitGoenka_, CEO - International Broadcast Business, @ZEECorporate introduces the content being launched tonight at #ZEE5Originals event #ZEE5 @ZEE5India pic.twitter.com/ejZczRjQ65 — BollywoodLife (@bollywood_life) March 26, 2018

The @Life_SahiHai 2 trailer has left everyone breathless! Everyone’s now ready for the Bakchodi! #ZEE5Originals @SuhailNayyar #TarunJain #VaibhavRajGupta pic.twitter.com/rBKZJcAHpa — ZEE5 (@ZEE5India) March 26, 2018

There are countless way to make or remake music and the #Lockdown trailer just gave everyone the feels! #ZEE5Originals @Its_Badshah @raftaarmusic @gurpreetsbhasin pic.twitter.com/06ChSg2rC3 — ZEE5 (@ZEE5India) March 26, 2018

Story hai toh badi acchi! Par jhooti hai ya sacchi, you decide! #ZEE5Originals @vyas_sumeet @ReallySwara pic.twitter.com/XcpAf1g1EU — ZEE5 (@ZEE5India) March 26, 2018

Aa reha hai #BabbarKaTabbar! #ZEE5Originals @theanshumanjha @iavneetkaur pic.twitter.com/fu22mE5wpj — ZEE5 (@ZEE5India) March 26, 2018

#SoneBhiDoYaaron ya #Tamashree?? #ZEE5 par choice hi choice hai! #ZEE5Originals @nouwwwin @maanvigagroo pic.twitter.com/HeAfEsBlmr — ZEE5 (@ZEE5India) March 26, 2018

It will keep you guessing! #TableNo5 #ZEE5Originals @swanandkirkire pic.twitter.com/wyOgKtizbE — ZEE5 (@ZEE5India) March 26, 2018

You have to travel #ZeroKMS to enjoy their sensational trailer! Let us know what was the one thing in the trailer that stood out for you? #ZEE5Originals pic.twitter.com/Ui7EAuhH0O — ZEE5 (@ZEE5India) March 26, 2018

Not many can lift their career the way #KarenjitKaur did! #ZEE5Originals pic.twitter.com/4zu9ZLtseI — ZEE5 (@ZEE5India) March 26, 2018

Be very careful! #Mehmaan #ZEE5Originals pic.twitter.com/FD08s5aWUP — ZEE5 (@ZEE5India) March 26, 2018

Many actors attended the star-studded launch. 

The ever stylish @SunnyLeone aka #KarenjitKaur is here and she looks absolutely stunning! #ZEE5Originals pic.twitter.com/gcGHZHoW0c — ZEE5 (@ZEE5India) March 26, 2018

VIDEO: @SunnyLeone talks about playing herself in Karenjit Kaur: The Untold Story of #SunnyLeone #ZEE5Originals #ZEE5 @ZEE5India pic.twitter.com/UhnEKBlL1p — BollywoodLife (@bollywood_life) March 26, 2018

Say hi to @theanshumanjha & @iavneetkaur #ZEE5Originals pic.twitter.com/36iX73HYsj — ZEE5 (@ZEE5India) March 26, 2018

The @Life_SahiHai stars have finally made their way to the red carpet and they look like the dudes we want to chill with! #LifeSahiHai #ZEE5Originals pic.twitter.com/hOqifipJpk — ZEE5 (@ZEE5India) March 26, 2018

We’re soooooo red carpet ready and so is #RupaliBhosle! #ZEE5Originals pic.twitter.com/e4eZ3uGjSH

— ZEE5 (@ZEE5India) March 26, 2018

Look who is here @vyas_sumeet pic.twitter.com/oIj5PbgNcf — ZEE5 (@ZEE5India) March 26, 2018

This is what style goals looks like folks! @raimasen #ZEE5Originals pic.twitter.com/gLr2WEvCJw — ZEE5 (@ZEE5India) March 26, 2018

.@raimasen is all set to impress as she stars in a Bengali/Hindi/English short film, Mehmaan #ZEE5Originals #zee5 @ZEE5India pic.twitter.com/RrKM3x9Uzo — BollywoodLife (@bollywood_life) March 26, 2018

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With its strategic alliances with the best of the production houses across the globe, ZEE5 offers world-class content from various countries such as Turkey, Pakistan, United States, United Kingdom, Korea, China, Spain and many more. 

The ZEE5 App can be downloaded from Google Play Store and iOS App Store. It is also available at - zee5.com - as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing - Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.