Michael Kors' brand going 'cruelty free'

London: Fashion designer Michael Kors is making his brand cruelty free and has vowed not to use fur in his creations.

According to The Guardian, production of current designs using furs, such as coyote and rabbit, will be phased out by the end of 2018, the brand has confirmed.

This new model will also apply to the luxury footwear brand Jimmy Choo, which was acquired by Michael Kors Holdings this year.

"Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February," said the brand's eponymous designer, referring to alternative materials that look and feel like leather and animal fur but are made from synthetic fibres.

The moves comes around six months after Kors, 58, was shouted down by anti-fur protesters during his speech at New York's Metropolitan Museum of Art.

Several protesters got on to the stage and encircled the designer, making sounds of animals being tortured and shouting at him for using fur.

The fashion house follows in the footsteps of Gucci, which announced in October that it was becoming a part of the Fur Free Alliance, an international group of more than 40 organisations that campaigns on animal welfare and promotes alternatives to fur in the fashion industry.