'Poorly drafted comment': Mamaearth apologises for supporting Richa Chadha over 'Galwan' tweet controversy

Beauty care product company Mamaearth has issued an apology days after a tweet was sent from its Twitter handle that allegedly supported actor Richa Chadha in the controversy over her 'Galwan' tweet. Chadha and Mama Earth issued an apology following social media backlash which also led to boycott trends on Twitter. 

Mamaearth said in a tweet, "Mamaearth sincerely regrets hurting any sentiments due to a poorly drafted comment on Twitter. We are a proud Indian company that respects and stands by our armed forces. We do not subscribe to the views shared by any individual who thinks otherwise." 

Mamaearth sincerely regrets hurting any sentiments due to a poorly drafted comment on Twitter. We are a proud Indian company who respects and stands by our armed forces. We do not subscribe to the views shared by any individual who thinks otherwise. — Mamaearth (@mamaearthindia) November 25, 2022

Twitter users had called for a boycott of the company's products after Mamaearth had waded into the controversy after the actor had tweeted "Galwan says hi" in response to the Northern Army Commander Lt General Upendra Dwivedi's statement that the Indian Army is "waiting for orders from the govt (sic)" in reclaiming Pakistan-occupied Kashmir (PoK).

Richa Chadha's tweet had caused a severe backlash on Twitter, with social media users including celebrities accusing her of mocking the sacrifice of the Indian armed forces. In a tweet, which has since been deleted, Mamaearth had said it too does not support anyone "mocking our Bravehearts".

@BediSaveena pic.twitter.com/EYHeS75AjS — RichaChadha (@RichaChadha) November 24, 2022

"The words 'Galwan says Hi' are not conclusive and we interpret this a recall of the upper hand the Indian army had in such a tough terrain and even being outnumbered at the standoff. #perspective #mamaearthcares," it had posted on Twitter.

However, company co-founder Ghazal Alagh took to Twitter to clarify that the tweet was posted by one of the team members and due to which "we have unintentionally hurt a lot of people, truly sorry for it".

Asserting that the company does not support any idea against India or its army, she said, "We are a company run entirely by proud Indians" while posing with an Indian flag.

(With PTI inputs)