Tata Motors, Carandbike.Com tie up for online booking of Tiago

New Delhi: Tata Motors on Wednesday said it has tied up with NDTV's auto venture Carandbike.Com for the online bookings of its upcoming hatchback Tiago.

The auto major has recently commenced bookings online and across its dealerships for the Tiago.

Additionally, the customers can now pre-book the model on carandbike.Com and get a chance to meet the sports icon Lionel Messi, the global brand ambassador for the company's passenger vehicle business unit, Tata Motors said in a statement.

"This association will help us reach out to our target customers, especially youth and engage with them effectively. We are confident that this exclusive tie-up will also deliver real value for our customers," Tata Motors President, Passenger Vehicle Business Unit, Mayank Pareek said.

"This strategic tie-up with Tata Motors for the launch of Tata Tiago further strengthens our belief that the market is ready to change the way automobiles are currently purchased," NDTV Group CEO Vikram Chandra said.

Carandbike.Com positions itself as a marketplace for new and used cars as well as new bikes at the same destination.