H&M apologises for using black child as model for 'coolest monkey in jungle' sweatshirt
H&M has been accused of being racist for using a black child to model for the sweatshirt.
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Stockholm: Global fashion retailer H&M had to apologise on Monday after it was accused of being racist for using a black child to model a sweatshirt with a "coolest monkey in the jungle" slogan.
"This image has now been removed from all H&M channels and we apologise to anyone this may have offended," said H&M (HNNMY) spokeswoman Anna Eriksson.
"In the year 2018, there's no way brands/art directors can be this negligent and lack awareness.... We have to do better," designer Alex Medina said on Twitter.
It is not for the first time that a popular brand has come under fire over racist advertising. In October last year, Unilever-owned Dove was also forced to apologise for a social media post that showed a black woman and read "missed the mark".
The post showed an image of a black woman removing her brown t-shirt to turn into a white woman.
In April 2018, Nivea, part of German skincare group Beiersdorf (BDRFF), had to remove an ad that ran with a slogan "white is purity", after facing severe criticism on social media.
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