8 Amazing Business Insights To Learn From The Book ‘Rework’

(All photos credit: X & freepik)

Khushi Arora
Dec 24, 2024

Don’t Focus On Your Competitors A Lot

Focusing on competitors so much can distract you from your goals and targets. Instead focus on customers and their needs.

Don’t Hire On The Basis Of Resumes

Resumes are lies. If you want to hire someone, focus on their cover letter and their interview to see if they are genuinely interested in the company and the work.

Don’t Make Long Lists

If you keep making long lists, you will waste all your time in managing them. Instead of that, try to break it down and focus on what’s most important.

Marketing Is Not A Department

Marketing is not a responsibility of any one department, it’s a responsibility of every person working in an organization. Marketing is a chance to stay in contact with customers, make the best use of it.

Hire Great Writers

Great writers are important because they know how to communicate your thoughts properly to the world to the people inside the company.

Do It Yourself First

Before delegating the work and giving it to someone else, do it with your hands first and try to understand the procedure and nuances.

Meetings Are Useless

Don’t waste your own time and the time of your people with long meaningless meetings. Do a meeting only when it’s absolutely important and urgent.

Don’t Confuse Enthusiasm With Priority

Just because you find something exciting doesn’t mean it’s really important and it needs all your attention. Don’t waste your time, energy and resources on the things that sound ‘exciting’ to you.

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