Balloon Bread for roti! Food channel's fancy name leaves desi netizens unhappy

New Delhi: In yet another example of a food 'discovered' by the west but is an extension of a more humble Indian food but with a much fancier name, the Balloon bread has joined the bandwagon.

An average Indian staple food the - roti or phulka has been as ‘balloon bread’ by an Italian cook show and the desi netizens are absolutely gobsmacked.

In a video of a recipe by popular food channel Cookist, the makers shows steps to master a balloon bread asking to add yeast and milk to make the dough, and then cut it into a few balls before rolling it out.

A picture of a snippet from an Italian food channel has gone viral sparking many jokes and sarcastic comments.

Here's the tweet: 

Excuse me WHAT? pic.twitter.com/eT743jdXbM — mocha mochi (@MochiMeringue) October 3, 2021

Several netizens of South Asian and Middle Eastern descent reacted to the tweet. One user commented, “now they’ll patent it.” Another user commented, “That is our ‘Roti." 

Roti: Balloon Bread
Rice: Mushy Grains
Daal: Warm grain juice
Achaar: Spicy Fruit — zukya went down on me (@Cringeshwari) October 4, 2021

Westerners, for the love for God.... please stop appropriating our culture. https://t.co/FHJBh4wSIY — sh_nuu2 (@Nuu2Sh) October 5, 2021

It's Monisha
Kulcha is so culinarialistically middle class pic.twitter.com/yzH0OiUN0p — सौरभ (@enj_life) October 5, 2021

“Why to add yeast and everything else when you can make it with wheat flour? This is Tawa Chapati in India and it’s our staple diet,” wrote one on Instagram.