Facebook introduces 'Canvas' to empower advertisers with more space

New Delhi: Social networking giant Facebook has introduced a new innovative product called 'Canvas' which allow advertisers to combine video, still images and copy in an ad.

"We're committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We've invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile," the California based company said in a blog post.

The social media giant said that the aim is to achieve any objective by giving advertisers a fully customisable space to build multimedia stories.

"We made the creative community a priority when we designed and built Canvas. It's a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people," said Chris Jones, head of creative technology at Facebook Creative Shop.