Gionee ropes in a new brand ambassador - Indian cricket team captain Virat Kohli

New Delhi: To bank on the huge popularity of Virat Kohli, Chinese smartphone-maker Gionee has roped in the Indian cricket team captain as its brand ambassador.

With this signing Kohli will be seen along with Bollywood star Alia Bhatt to help promote Gionee smartphones.

The fame cricketer will also be seen the upcoming Gionee campaign and will be involved in a slew of innovative marketing and customer experience initiatives.

"With the two of the most loved icons in India, our motto of `Making Smiles` is bound to create a new benchmark across billions of young hearts," said Arvind R Vohra, Country CEO and MD, Gionee India, in a statement. 

Through its two manufacturing units in the country, the company is aiming for a 2.5-time growth this year. Gionee will establish 500 brand stores across the country along with doubling their strength of retail representatives to 20,000. 

"Gionee comes across as a brand that is fuelled by passion, determination and focus to innovate and perform and with all of this have it`s heart in the right place by giving back to society," said Kohli.

Gionee also announced that it now has 1.2 crore customers in India.

With IANS Inputs