#WorldBloodDonorDay: What can you do? Give blood. Give now. Give often.

New Delhi: Today, the 14th of June, is celebrated as World Blood Donor Day (WBDD) around the world each year. The event, established in 2004, serves to raise awareness of the need for safe blood and blood products, and to thank unpaid blood donors for their life-saving gifts of blood.

This year, the campaign focuses on blood donation in crisis and emergencies. Because no one knows when disaster will strike. But every disaster has victims, and many victims need blood.

Therefore, the slogan for the 2017 WBDD is: What can you do? With the secondary message: Give blood. Give now. Give often.

So what can you do? Don’t wait until disaster strikes. Give blood. Give now. Give often.

The video below speaks volume about the importance of blood donation, underlining the role every single person can play in helping others in emergency situations. Check out the WHO video below!