Showstopper of the Fest: BMW Motorrad Revs up the Throttle at India Bike Week 2017

GOA: BMW Motorrad made a roaring debut at the fifth edition of India Bike Week in Goa. BMW Motorrad also elevated the excitement by launching two iconic motorcycles in India - the new BMW K 1600 B and the new BMW R nineT Racer.

True to its motto - 'Make Life a Ride', the pavilion attracted scores of motorcycle enthusiasts and seasoned bikers to the world of BMW Motorrad - people who are looking forward to fulfil one of their dreams and create unforgettable moments in their life. No matter how different is the experience world - Sports, Tour, Roadster, Heritage or Adventure, every motorcyclist can find a bike of their personal preference.

Vikram Pawah, President, BMW Group India, said, "At BMW Motorrad, we have been crafting not only masterpieces of engineering, but experiences that are above and beyond the ordinary. We are thrilled to bring BMW Motorrad to India Bike Week, presenting our fans the very essence of our brand motto 'Make Life a Ride'. We are overwhelmed with the response from bikers who have travelled from all across India and look forward to see them embark on a journey of their lifetime with the 'Ultimate Riding Machine'."
 

Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad said, "BMW Motorrad is one of the world's most tradition-steeped and successful motorcycle brands. The motorcycle division is firmly anchored in the company's heritage and continues to make a contribution to its future success. BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. BMW Motorrad participates in leading motorcycling festivals all across the world to celebrate and spread the culture of motorcycling. We are thrilled to be part of India Bike Week 2017 which is a spectacular congregation of passionate riders and motorcycling enthusiasts. We see a tremendous potential in India and are confident of building a success story here as well."

Located centrally and overlooking the riding track, the BMW Motorrad pavilion was created across two levels with ample space for interaction and activities. The ground level displayed 14 bikes - BMW S 1000 RR, BMW R 1200 R, BMW S 1000 R, BMW R nineT, BMW R nineT Scrambler, BMW R 1200 GS Adventure, BMW R 1200 GS, BMW S 1000 XR, BMW K 1600 GTL, BMW R 1200 RT, the new BMW K 1600 B and the new BMW R nineT Racer.

The latest range of BMW Motorrad Accessories and lifestyle products was also on display. The 'R nine Caf? Bar' and VIP zone on the terrace provided a prime view of the entire event and was the perfect place to relax amidst the buzz.