Amitabh Bachchan likely to be the face of Incredible India Campaign

Mumbai: A day after it was brought to light that Aamir Khan is no longer the brand ambassador of Ministry of Tourism’s Incredible India Campaign, speculations are rife that Amitabh Bachchan may be roped in as the face of the initiative.

Union Minister of State for Culture & Tourism Dr. Mahesh Sharma stated on Wednesday that Aamir ceases to be the face of the campaign because his contact has expired.

“Our contract was with the McCann Worldwide agency for 'Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir.”

“It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists,” Union Tourism Minister Mahesh  Sharma said.

(With PTI inputs)