Indian online adult store wins 'Hot 50 Award'

Mumbai: ThatsPersonal.com, a Mumbai-based e-store selling sexual wellness products and lingerie, has been recognised as the winner of the Hot 50 Awards here for its innovative and disruptive presence in the e-commerce segment.

The award was announced on Friday as part of the Paul Writer Mumbai Brand Summit and Hot 50 Awards, presented by OneIndia.

About the success of the platform, ThatsPersonal.com CEO Samir Saraiya said: "We've worked very intelligently through social media and content distribution to catch our consumers' excitement and interest around the topic of sex and sexual wellness to keep our existing consumers hooked and also constantly grow our follower base significantly leading to maximum mindshare in this industry."

The Hot 50 were selected through a process that involved online voting and evaluation by a jury on the parameters of industry leading growth, increase in positive sentiment, innovation and differentiation.