BCCI to reveal new Team India jersey ahead of T20 World Cup 2022 - WATCH

BCCI have already announced the 15-member squad of Team India for the T20 World Cup 2022 taking place in Australia later this year. Along with the announcement, just a day later the Indian cricket board have dropped a video on their official social media handle hinting at a new T20I jersey ahead of the T20 World Cup 2022. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner shared a video launching a new campaign, #HarFankiJeysey. 

Team India captain Rohit Sharma along with Shreyas Iyer and Hardik Pandya were seen in the video, encouraging the fans to be part of the unveiling event of the Indian jerysey.

Checkout the video below...

 

 

 

 

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A post shared by Team India (@indiancricketteam)

"As fans, you make us the cricketer we are," said Rohit Sharma in the video.

On the microsite called Har Fan Ki Jersey, users can upload their story of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year. 

The new jersey will replace the Billion Cheers jersey, launched during last year’s World Cup, for all T20 format games. 

Besides getting a first look at the jersey, users can also get a chance to be crowned a “superfan”. Once fans upload their stories, they will get a unique referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include exclusive discounts; the brand will also run contests on social media giving users a chance to win match tickets as well as other money-can’t-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.

The #HarFanKiJersey campaign aims to mobilize the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.