Zomato, Swiggy involved in unfair biz practices, what it means for customers?

New Delhi: Food delivery platforms, Zomato and Swiggy seem to land in a soup following a CCI probe against them over their alleged unfair business practices with respect to their dealings with restaurant partners.

The Competition Commission of India (CCI) order has come on a complaint filed by the National Restaurant Association of India (NRAI). The watchdog's probe arm -- Director General (DG) -- will investigate the case.

CCI noted that preferential treatment accorded to the Restaurant Partners (RPs) in which these platforms have an equity or revenue interest can create barriers for the existing RPs to compete on fair terms.

CCI has said that that "prima facie there exists a conflict of interest situation, warranting a detailed scrutiny into its impact on the overall competition between the RPs vis-vis the private brands/entities which the platforms may be incentivised to favour".

Both Zomato and Swiggy operate as major intermediary platforms in the food delivery space, underscoring their market power and ability to adversely as well as appreciably affect the level playing field, the watchdog said.

The alleged preferential treatment are conducted through various ways means like control over deliveries, search ranking etc. CCI said that this can only be examined appropriately in an investigation.

CCI further said that the price parity clauses mentioned in the agreements of Zomato and Swiggy appear to indicate wide restrictions where the RPs are not allowed to maintain lower prices or higher discounts on any of their own supply channel or on any other aggregator, so that the minimum price or maximum discounts can be maintained by the platform.

"Such price parity clause may discourage the platforms from competing on the commission basis as RPs need to maintain similar prices on all platforms and provide similar prices to the customers, regardless of the commission rates paid to the platform.

Given that Zomato and Swiggy are the two biggest platforms present in the food delivery segment, their respective agreements with RPs of this nature are likely to have an Appreciable Adverse Effect on Competition on the market by way of creating entry barriers for new platforms, without accruing any benefits to the consumers, said CCI.

With PTI Inputs

Live TV