Snapdeal looks to expand its fashion portfolio

New Delhi: India`s largest online marketplace, Snapdeal, announced the addition of over 120 new fashion brands to the platform. The expansion is in sync with the brand`s focus on building its fashion vertical.

Owing to the ever increasing demand of the users and their search patterns, Snapdeal will now offer the consumers an array of top national and international brands such as UCB, Puma, Nautica, U.S Polo Association and Steve Madden, to name a few."In line with our brand philosophy, Unbox Zindagi, we are always looking for ways to help our consumers fulfill these innate desires. The expansion of our fashion assortment is a major step in that direction. From national to international brands, Snapdeal aims to become the one stop shop for every fashion trend and style needs," said Vishal Chadha, Senior Vice President, Business, Snapdeal.

Fashion contributes up to 40 percent of Snapdeal`s sales volumes and has grown by a 50 percent year-on-year, with majority of the growth fuelled from tier I and tier II cities. Key beneficiaries of this growth include categories such as branded sports footwear that has grown in its contribution by 75 percent year-on-year, followed by women`s clothing growing by 60 percent.