Meta runs out of love, shuts down 'Tuned' social app for couples

New Delhi: After two years of its launch, tech giant Meta has decided to shut down its social app for couples called `Tuned`. Users began receiving a notification about the impending shutdown last week, advising them to download their data before September 19, when the app will cease to work, reports TechCrunch. Tuned was a project under Meta`s New Product Experimentation (NPE) Team, which was initially formed to build consumer-facing apps that would allow Meta to test out new features and gauge people`s reactions.

Launched in the early months of the pandemic, Tuned was positioned as a way for couples to stay in touch and engaged, with messaging features and quizzes designed to let them share how they are feeling, what they are up to and milestones they are anticipating. (ALSO READ:Swiggy agent gets completely drenched waiting at traffic signal in heavy rain: Watch heart-wrenching video) 

Tuned allowed users to exchange notes, photos and videos, challenges, voice messages, notes and lists, and music via a Spotify integration. (ALSO READ: Rs 14,820 crore tax demand raised under black money law on foreign income: FM Nirmala Sitharaman says) 

They could set their respective moods and -- for more intimate content -- choose a password or a blur filter.

A "check-in" feature nudged couples to suss out their feelings about the relationship at any given moment, with prompts to add context.

According to Craig Chapple, a mobile insights strategist at app analytics firm Sensor Tower, Tuned was only downloaded around 909,000 times across the Apple App Store and Google Play.