Here’s why Mahesh Kukreja's BLive Music remains unaffected by pandemic

The entertainment industry has been one of the most affected sectors in the last two years since the world was engulfed in the Covid-19 crisis. While theatres reopened recently, they are shutting down again owing to the sharp rise in cases all over the country. 

A large number of people and companies based in the entertainment industry have suffered tremendously in the recent past but one company that braved the challenges of the pandemic and made it a point to release fresh content regularly is BLive Music. 

Launched in the year 2018, this independent music label has taken the music industry by storm by churning out one chartbuster after another. ‘Yaar Bhooke Nange’, the last released single by the label, came out two weeks back and has already garnered 6.7 million views on YouTube. Despite many other music labels and production houses slowing down during this period, BLive Music is as active as ever.

Talking about the company’s growth, founder Mahesh Kukreja says, “As a music label, we have a responsibility to our audience members who have subscribed to us and keep looking forward to fresh content. The times are tough and just like any other business, we faced a lot of challenges too because of the pandemic. However, each of our team members was determined not to let these issues stop us from doing what we do. We kept releasing fresh music throughout 2020 and 2021 and we will keep treating listeners with new songs this year as well”. 

With a subscription base of 1.59 million on YouTube, BLive Music has grown tremendously despite being an independent music label that was launched just three years back. Under the vision of Mahesh Kukreja, the company has grown steadily in the last couple of years and is expected to scale up further.