Adidas loses court battle against designer Thom Browne in 4-Stripes logo debate

Adidas lost the court battle against New York-based Thom Browne over the usage of 4-Stripes design for his brand as the jury rejected the sporting-wear giant accusation of copying its trademark 3-Stripes trademark and demanding potential licensing fees.

Written By Zee Media Bureau|Edited By: Varun Yadav|Last Updated: Jan 14, 2023, 12:23 PM IST|Source: Bureau

Sporting-wear Adidas lost a court battle in New York against designer Thom Browne.
New York jury denied Adidas' accusation of violating 3-Stripes trademark by Thom Browne' brand.
Thom Browne is a New York based luxury brand using 4-Stripes in the clothing designs.

Sporting-wear Adidas lost a court battle in New York against designer Thom Browne.

New Delhi: Sporting-wear manufacturing brand Adidas has lost a legal battle in the court against popular designer Thom Browne for using 4-stripes in his designs that is closely associated with Adidas’ trademark three-stripes logo. Adidas charged the designer for copying the company’s popular trademark and demanded $867,225 as potential licensing fees.

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The jury in New York on Thursday rejected the accusation. This is a blow for the company as the jury allowed the New York based luxury brand onwed by the desiger Thom Browne to keep its four-striped product. Adidas sued Thom Browne for nearly $8 million in damages and profits, arguing that Thom Browne’s stripes “imitate” its own branding, citing its Three-Stripe trademark.

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A brief history of Thom Browne luxury brand

Thom Browne is a New York based luxury brand and is widely recognised for redefining moder tailoring. It was founded by the designer Thom Browne in 2003 in New Your City’s West village. The company has produced a wide range of products including read-to-wear, footwear, accessories, and a new frangance. It’s now a global brand with over 50 stores.

A Brief history of Adidas three-stripe trademark

Sporting company Adidas was founded by Adi Dassler on August 18, 1949 in Germany and was registered the ‘Adi Dassler adidas Sportschuhfabrik. It was the same year when Adidas registered the shoe that included 3-Stripes.

Soon the 3-Stripes became the global trademark of the company.