Amazon expands Fire range with new low-cost devices

Zee Media Bureau

Amazon.com Inc has just launched a set of seven new devices aimed at bringing more users to its services.

The new tablets start an undeniably enticing $50 for a 7-inchi version, and will also be available in a set-of-6 package. Also unveiled is their answer to Apple TV—a set-top box that also does 4K.

Analysts state that the company will not earn profits from the devices themselves, but are luring more users toward their recurring, paid-for premium content offerings such as Amazon Prime.

-Amazon.com announced a new $50 tablet aimed at first-time buyers for entry-level use

-The tablet is a 7-inch device with a front and back camera, and will be shipping on 30 September

-The tablet will also be sold as a 6-pack package for under $250, making it enticing for families and institutional consumers

-Amazon, being as it is primarily concerned with selling and delivering content, is clearly positioning this device as an entry point to its paid-for services such as its $99-a-year Amazon Prime.

-The company is also releasing 8- and 10-inch Fire HD tablets, again to woo customers toward their content service offerings.

-They also unveiled a $99.99 Fire TV set-top box that is 4K capable, trumping Apple’s newly unveiled Apple TV.