I can’t wait to see the marvels, says Aishwarya Rai Bachchan
If you happen to own a really old Longines watch (the one in which Aishwarya Rai Bachchan is ambassador of in India), now is the time to rummage through your lockers.
|Last Updated: May 24, 2013, 03:27 PM IST|Source: Bureau
On the hunt for the oldest Longines Watch in India? Amy Fernandes clues you in with more details.
If you happen to own a really old Longines watch (the one in which Aishwarya Rai Bachchan is ambassador of in India), now is the time to rummage through your lockers and present it for a competition that the brand is initiating on the 17th June.
The hunt for the oldest Longines watch in the country, is a campaign that has been carried out worldwide in countries like China, Russia, Japan, Taiwan and now, India. Why? “Because,” says President of Logines, Walter von Kanel, “India is a country of tradition, culture and heritage, where people believe in passing on heirlooms to thenext generation.” The purpose however, is to attempt to track the antique Longines watches in India, which by the way, brand history records, date back to 1878, when the first shipment entered the country. The hunt therefore also commemorates the brand’s presence in India for more than 135 years.
Quoting Aishwarya Rai Bachchan, Longines Ambassadress of Elegance for more than 13 years said “I think it’s an absolutely brilliant idea to hold this competition in India.. I can’t wait to see the marvels this competition will reveal in India..”
Owners of these antique pieces need to fill in an application form to include the serial number of the time piece and send it with multiple images of the front and back which legibly displays the serial number. If found suitable it will be carefully scrutinized by a panel of experts and the winner gets a paid trip for two to Switzerland for a week and a chance to visit the Longines factory.
A similar campaign in China ran to overwhelming submissions, with a clear winner: Mr Zhou Yong, whose timepiece of December 12 1869, ow places it in the hallowed position of the oldest Longines watch in China.
So if you want to make your old Longines work for you, log on to www.oldestwatchindia.longines.com.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.