Clean India Campaign to kick off from Qutab Minar

New Delhi: To provide quality services to visitors in and around tourist destinations, the union tourism ministry launched a pilot project under `Clean India Campaign` at Qutab Minar in the capital. The campaign has been initiated by the tourism ministry to increase tourist arrivals to the country and to improve quality of services and provide a hygienic environment in and around tourist destinations across the country. According to ministry, in the first phase of the campaign, 36 monuments have been identified by the tourism ministry and Archaeological Survey of India (ASI). Under the pilot project, all issues regarding the heritage site are taken care of including providing drinking water facilities, renovation of toilets, maintenance of parking lots at Qutab Minar, conversion of Qutab Minar complex into friendly zone for physically challenged persons. `Clean India Campaign` is a multi-pronged action and comprehensive strategy to ensure an acceptable level of cleanliness and hygiene practices at tourist destinations for an inclusive and sustainable development of tourism through ownership and involvement of private and public sector stakeholders. "This initiative aims to create a collective mindset that promotes cleanliness and hygiene by a balance of persuasion, education, sensitisation, training, demonstration, regulation and involvement of every individual," the ministry said in a statement. IANS