Cliff Richards admits he can’t beat X Factor for No 1

London: Sir Cliff Richards has said that though he would love to take on The X Factor for the Christmas No 1, he just can’t take up the massive promotional campaign that it will require. The Summer Holiday star, who has had two solo Christmas No1 hits as well as one with The Shadows and another with Band Aid II, realizes that when it comes to time to promote the record he may lose out to the reality show. “I’d have to do every TV show available for a month because they have 26 weeks and the public are waiting for the winner to release their record,” the Daily Express quoted Sir Richards as saying. “Of course they’re going to buy it because they’re invested in it. It’s an unfair competition,” he said. “But I’d love one day to have the better song. Then you say to yourself: ‘I do have the better song so it should be No1,” he said. ANI