Cosmetic company drops `sexy` Rihanna

London: Pop star Rihanna has been dropped by Nivea, a cosmetic company, for being too sexy. The 24-year-old appeared in an advertisement for the company, which was a sponsor of her ‘Loud’ world tour, last year. However, cosmetic tycoon Stefan Heidenreich, the new head of Nivea`s parent firm Beiersdorf, thinks she is too outrageous for the brand, reports femalefirst.co.uk "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability," he said. IANS