We need more 3D cinemas: Tamil producer

Chennai: Tamil producer M.S. Guhan of AVM studios feels there`s a need to have more 3D compatible cinemas in Tamil Nadu to augment the cinema viewing experience. "We realised the need for more 3D compatible cinema screens when we decided to release `Sivaji` in 3D. At present, there are only 65 3D screens in Tamil Nadu and we are in the process of converting 50 more screens into 3D to ensure successful release of Sivaji 3D," Guhan said. He said that the future of cinema is 3D and we should be ready to embrace the change. "We may have been slow in adapting to the oncoming change but the future of cinema is 3D. To provide wholesome cinema viewing experience to audience with changing technology, we should always be ready to embrace change," he added. ‘Sivaji 3D’, which opens in cinemas Dec 12, is said to be the first film in India to be launched in new sound format called Dolby Atmos. What kind of change will this new sound format add to cinematic experience? "Dolby Atmos brings a new sonic dimension to the amazing visuals. This technology gives filmmakers greater control over the definition and placement of sounds and is designed to help them unleash the full depth and power of their creative visions. We are very proud to be the first one to bring the groundbreaking technology to India," Guhan added. IANS