Kishore Biyani led Future Group partners Baba Ramdev's Patanjali Ayurved

Zee Media Bureau

New Delhi: Future Group on Friday announced partnership with Yoga guru Baba Ramdev's Patanjali Ayurved offering products in various categories such as medicine, food items and cosmetics as the company will get exclusive right to sell products in Future outlets.

Henceforth, the Patanjali Ayurved products will be available at Big Bazaar, KB's and EasyDay outlets.

Working with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology, Patanjali has surpassed listed companies like Proctor and Gamble, Emami and Jyothy Labs in terms of annual revenue.

With revenue of Rs 2,500 crore, its valuation goes up to a whopping Rs 14,000 crore. Patanjali Group is targeting revenues of about Rs 5,000-10,000 crore in the next few years.

Fast moving consumer goods major is also in line with launch of its instant noodles, malted food and oral care.