Tata much-delayed hatchback Tiago to be launched in India today

Zee Media Bureau

New Delhi: Tata Motors' much awaited and much-delayed hatchback 'Tiago' will be launched in India on Wednesday.

 

The Tiago is all set to make an entrance. Catch the #Fantastico launch LIVE tomorrow. pic.twitter.com/1kS8kUV9JV — Tiago Tata Motors (@tiagotatamotors) April 5, 2016

The to-be-launched hatchback is likely to compete with Hyundai i10 and Maruti Celerio.

Tata Tiago's official twitter page said that the car is going to hit Indian roads on April 06.

The #Fantastico Tiago from Tata Motors officially launches on 6th April 2016! Book now & meet Messi in Barcelona*. pic.twitter.com/bEPtFCYwYD — Tiago Tata Motors (@tiagotatamotors) March 28, 2016

The Company has already started accepting booking for the car. Lionel Messi is the global brand ambassador for the company’s Passenger Vehicle Business Unit.

Customers above 18 years of age can book the Tiago either online or at any of the Tata Motors’ authorized dealership with a payment of Rs 10,000.

Tiago will add to Tata Motors' new model line up -- Zest and Bolt -- in its passenger cars portfolio besides the previous generation cars Indica Vista and the Indigo along with the new Nano.

It may be recalled that Tiago is the new name for the erstwhile 'Zica'. As Zika virus became an international emergency, the company announced that to empathise with the victims of the virus, will rename the new hatchback from its stable.

The car was expected to be launched in January, but was pushed back due to whole renaming process.