Ford new EcoSport launched at a starting price of Rs 6.79 lakh

New Delhi: Ford India on Wednesday launched the new version of its popular compact sports utility vehicle EcoSport priced between Rs 6.79 lakh and Rs 10.44 lakh (ex-showroom Delhi) looking to cash in on festive season sales.

"Ahead of the festive season, we have made our clever, compact SUV even more stylish with a host of smart features and enhanced power to delight consumers," Ford India President and Managing Director Nigel Harris said in a statement.

The new EcoSport comes in three engine options. The petrol variant powered by 1.5 litre engine is priced between Rs 6.79 lakh and Rs 9.93 lakh, while the other petrol option powered by Ford's 1 litre EcoBoost engine is available at a range of Rs 8.53 lakh and Rs 9.89 lakh (ex-showroom Delhi).

The diesel variant powered by 1.5 litre engine with improved power is tagged at Rs 7.98 lakh to Rs 10.44 lakh (ex-showroom Delhi).

Bullish on the new launch, Harris said: "With more than 2,00,000 proud owners and counting, Ford EcoSport has successfully created a benchmark and continues to be received extremely well for its quality and value package across the globe."

Ford India said among other features, the new EcoSport is equipped with rain sensing wipers, automatic headlamps and electrochromic mirror that automatically deflects a beam of light from trailing vehicles to minimise obstruction to drivers.