Ashish Kaul appointed CEO of Prakash Jha Productions

Mumbai: Media and entertainment industry veteran Ashish Kaul has been appointed as the CEO (Television & Digital business) for Prakash Jha Productions.

Kaul was earlier in Hinduja Group, where he was Business Head for IN Entertainment India Limited and has over 23 years of experience in leadership roles across business re-structuring and managing businesses across Entertainment, News, Telecom, Retail and global FMCG businesses.

"It has always been my belief that co-creation and collaborative efforts between advertisers, platforms and content creators is the need of the hour.

"I would like to bring in a collaborative effort to content creation that delivers reach, popularity and ultimately value to the advertiser," he said in a statement.

Kaul said, "The approach to content production & management for television and digital space is not fully understood by the industry. Prakash Jha Productions will bring in that maturity, understanding and differential experience to the advantage of digital and television platforms."

The production house is known for films like "Satyagraha", "Aarakshan", "Raajneeti", "Apharhan", "Gangaajal" "Damul" among others.