Anushka Sharma and Diljit Dosanjh's 'Phillauri' makes Rs 12 cr ahead of its release! Here's how

New Delhi: Tall and talented Anushka Sharma's upcoming home production 'Phillauri' promises to be a wholesome entertainer. From the trailer and songs, the film has been gaining ground in a positive way.

The much-awaited film has been made at a budget of 21 crore including marketing and distribution and has already recovered 12 core from satellite and music rights. Yes! This makes 'Phillauri' a huge profit venture for the makers much ahead of its release.

Vijay Singh, CEO, Fox Star Studios has been quoted as saying, “Phillauri is a special film for Fox Star Studios. After back to back successes with Jolly LLB2 & Badrinath Ki Dulhaniya, we are excited to be releasing Phillauri - a high concept film with a big heart! We were bowled over with the concept of the film and immediately decided to back it. The film has powerhouse performers with Anushka Sharma, Diljit Dosanjh and Suraj Sharma - all award-winning actors. The film's cost was absolutely correct and with us recovering 12 crore already from satellite and music before the release of the film, Phillauri is a profitable venture again from Fox Star Studios. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film.”

Anushka plays Shashi in 'Phillauri' and her promotional strategy of #ShashiWasThere is doing great wonders on social media. From installing India's first ever 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country, to #Shashiwasthere, an integrated Social Listening digital campaign to What's Up with Shashi - where Anushka spoke to her fans who couldn't see her because she is playing a friendly spirit - everything created talking points for the movie and build buzz around the film.

Well, the comedy-drama stars Diljit Dosanjh, 'Life Of Pi' actor Suraj Sharma and Mehreen Pirzada besides Anushka in the lead. 'Phillauri' is helmed by Anshai Lal and is set to open in theatres on March 24, 2017. The film has been produced by Fox Star Studios and Clean Slate Films.